Denver Podcamp II - Top 5 Takeaways
Sunday, October 9, 2011 at 3:11PM Social media experts and community managers attending the Denver Podcamp 2 new media unconference shared killer tips and advice. Need more Facebook followers, fast? Want to learn why social media matters for small business? Or the right way to use QR codes in your campaigns? Read on!
- Boost Facebook Fans Instantly
Get Facebook Fans immediately by converting a profile to page. It gets better. You can merge more than one profile for even more followers. Kudos to @ozskier for this fabulous tip! - Why Social Media Matters for Business
Relationships drive transactions that businesses love, like quoting, ordering, and buying. To build relationships, listen to what people in your demographic are saying in social media venues like twitter, and their learn pain points. Be a useful resource — serve up the answers, advice, and knowledge they crave. And, reward them for sharing your brand. Thanks, @bizcoachdeb and @ryanamirault. - Best Kept Secrets for Social Media ROI
Do you struggle with ho-hum "so what" responses to your social media metrics reporting? Make 'em say "WOW!" with compelling and exciting facts about your awesome campaign. These tools can help: Simply Measured, Get Clicky, goog.gl, Chart Beat. - QR Codes - Dos and Don'ts
DO:
• Ensure destination links in QR codes are mobile-optimized.
• Use unique QR codes and track usage, with a tool like goog.gl.
• Know that the QR means Quick Response and impress your friends.
DON'T:
• Overuse QR codes (like placing one on the back of your business card, like I did).
• Use a QR code with explaining what it does, and why it matters.
• Take your eye off Near Field Communication (NFC). For radio-enabled phones, it will crush QR codes like a grape. - Podcasting Secrets from the Masters
• Create a pre-flight checklist for audio, computer, and recording settings. Trust me, you need this.
• Buy a pop filter! They are cheap, and eliminate "popping" noises in your recordings.
• Engage your listeners with a chat room. Lots of people in your chat room is what you want.
• Slow down, and enunciate.
• To grow an audience, you need luck and engaging content. And, a pop filter.
• Downloads suck to measure engagement. Look for better analytics soon from Callisto.fm.
These tips courtesy of @tapeleg, @davetaylor, and others.
Huge thanks to Paul Merrill, LeVar Battle, Kia, and crew for their hard work and make Denver Podcamp 2 a success. Man Made Media Productions generously hosted the event, and a bevy of sponsors contributed funds, give-aways, and goodies. Here are a few: Callisto.fm, Colorado Native Lager, Popchips, Rise Bar. And, thanks to Que Publishing, for the useful Social Media ROI book on I won in a raffle! Most of all, the new media community deserves thanks for sharing their collective expertise, wisdom and knowledge.
